Rhyme-spitting rap royalty like The Notorious B.I.G., Jay-Z and 50 Cent have all sung about it and now musician Lenny Kravitz is signing bottles of it. On Aug. 5, 2009, Kravitz (and his collection of piercings and tattoos) will be spotted scribbling his famous name on bottles of Dom Pérignon Rosé in the southern French town of St. Tropez. Benedictine monk Dom Pierre Pérignon worked 47 years during the 17^th century to create and establish the champagne, that has become synonymous with luxury, sensuality and refinement. Today, Kravitz is collaborating with the iconic French label to benefit a charity of his choice, as the signed bottles will be sold and the proceeds donated. Dom Pérignon Rosé is sold in limited numbers, as the coppery pink potion requires unique Pinot Noir grapes. Move over Cristal, there’s a new bubbly in town!

www.domperignon.com