World of Art Show Las Vegas: Bringing Art back to Life
The impatient, pixilated culture of the 21st century has managed to tug the carpet from beneath the art in-dustry’s feet, leaving artists and their craft in the dust while the world spins on.
“It’s certainly a good time to buy art,” says Mario Parga, British artist and executive director of the inaugural World of Art Showcase, which debuts on December 20 to the 22nd, 2012, at the Wynn Las Vegas. Parga hopes that the rare, three-day celebration of art, which will introduce the serious collector or one buying for pleasure to the original works of revered and up-and-coming artists, will successfully restore fine art to where it belongs in society. “There will be countless original works, some of which will be absolutely staggering. It will be unlike anything anyone’s ever seen before.”
Determined to reignite the prestige that comes with acquiring an art piece or creating a collection, Parga’s wish is that the Showcase will paint a tangible, personal picture for guests while inspiring a refreshed understanding of the craft.
“Art is about individual taste,” says Parga. “It could be the composition, it could be the colour, it could be the technique of the artist. It could be the feeling you get from looking at the piece, it could be what the piece represents.”
The concept for the revolutionary event began in the mind of Parga’s friend David Goldstein, fellow artist and owner of Jerry’s Artarama, one of the world’s biggest art supply companies. With his idea for a revolutionary annual show that would revive art by bringing it back to basics, the event promises to educate guests on the why, where and when of art purchasing. The World of Art Showcase will pull a few pages from the history books, offering art enthusiasts a rare chance to meet and mingle with talented artists.
“Centuries ago, if you wanted a Rembrandt painting, you’d go to Rembrandt’s studio and buy a painting from Rembrandt,” explains Parga. “This show will give a client who specifically likes a painter’s work the opportunity to actually meet the painter and purchase works from him or her.”
A lengthy list of featured artists include world-renowned painters H.R. Giger and Nelson Shanks, Daniel Greene, Leon Oks and Betty R. Gates, all in a realm that heightens the senses as opposed to the often quiet environment of an art gallery. Under the Las Vegas lights, the Showcase will mesmerize guests as they peruse an artistic atmosphere. For added comfort, the artists’ works can be viewed on the event’s website, allowing visitors a be-forehand opportunity to discover what they like.
“There will be people who perhaps thought about collecting art, but never really knew where to turn or who to go to, and then they come to the show and may actually be buying their first painting. Then, of course, you’ll have the serious collector who will turn up and know exactly what they want straight away,” Parga says of the Showcase’s expected crowd. As the curious and the keen coalesce in Las Vegas — the world stage of an adult’s sequined playground — the prestigious event promises to paint the city artistic.
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