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Got you smiling! Now that all of those memories are fresh in your mind (some may be more vivid than others), I’d like to interest you in an explanation about why we here at Dolce are always striving to make a good first impression with each and every issue. Every publisher knows all too well how first impressions can determine whether or not a relationship with readers will work out. We think about what will go through areader’s mind as he or she picks up our magazine for the very first time from amidst the jungle that is the newsstands. The first impression generated by Dolce’s visualappearance, or the editorial tone and attitude can spell the difference between successand failure, and thus, the difference between sold-out and unsold copies. Luckily, thanks to our obsession with first impressions, our sales reports reveal that Dolce continues to make a good first impression.
However, even though we love to impress new readers, we have to stress that we are passionate about maintaining the interest of our longtime subscribers. We know they look forward to their copy of Dolce every three months. Over the years we’ve become part of their life’s simple pleasures. It goes hand-in-hand with lying by the pool while reading their new issue, or sitting by the fireplace with an exceptional glass of wine with your best friend. You’ll find these and other testimonials as part of a new feature we’ve introduced in Dolce called Our readers tell us…
We wanted to introduce such a feature because we know everyone has an opinion. Often they can be very useful. You can find people who tell you how to raise your children, what plans you should make for your next vacation, or what hair stylist to visit. But, there is a very big difference between someone who knows what they are saying and someone who is simply expressing an opinion. Opinions are a dime a dozen. But advice from someone who has been successful in a particular area is worth much, much more. This is why when we profiled Salvatore Parasuco for our Success Story, I was very impressed with his thoughts on what it means to live the good
life. Read this and other features and you too will not only be impressed, but more importantly, look in your life to find your own definition of living la dolce vita! Until the next time, stay healthy, happy, and keep living la dolce vita every day!
“To hold a copy of Dolce today is still an incredible feeling,” says Fernando Zerillo, co-founder and Creative Director of Dolce Publishing. For this is the materialization of a dream; a dream and vision that are now shared by a team of extremely talented and dedicated individuals all working to continuously inspire, empower and entertain with a pleasant and positive voice.
Michelle Zerillo-Sosa
Publisher/Co-Founder |
